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Discover fresh tools for B2B marketers
A running directory of the tools B2B marketers actually reach for, across data, CRM, outreach, and everything in between. The industry standards, the ones that keep showing up in real go-to-market stacks. Find the right tool for the job without starting from a blank search bar.
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The tools directory
Customer.io
Customer.io is a behavioral marketing automation platform. It uses real-time customer data and event triggers to send personalized messages across email, SMS, push, and in-app, built for product-led teams that want fine control over lifecycle and onboarding campaigns.
Marketing
Automation
Paid Only
Pipedrive
Pipedrive is a sales-first CRM built around a visual deal pipeline. Estonian-made and known for being easy to use, it helps small and mid-size sales teams track deals, automate follow-ups, and forecast revenue without the weight of an all-in-one platform.
Sales
CRM
Paid Only
HeyReach
HeyReach is a LinkedIn outreach tool built for scale. It runs automated campaigns across many LinkedIn accounts at once, rotating senders and pulling every reply into one unified inbox, which is why agencies and multi-rep sales teams use it.
Sales
Cold outreach
Paid Only
La Growth Machine
La Growth Machine is a French multichannel outreach tool. It runs coordinated sequences across LinkedIn, email, and X from one visual builder, with built-in enrichment and a unified inbox, so a single flow can chase a prospect across every channel.
Sales
Cold outreach
Paid Only
Make
Make is a visual automation platform. You build workflows by connecting apps as modules on a canvas, with routers, filters, and AI agents, so non-developers can automate complex, multi-step processes across thousands of apps without writing code.
Operations
Automation
Free Tier
Dreamdata
Dreamdata is a B2B revenue attribution platform. It stitches your website, CRM, ad, and sales data into one account-level customer journey, so you can see which channels and campaigns drive pipeline and revenue, then build audiences from it.
Marketing
Analytics
Free Tier
Linkedin Sales Navigator
LinkedIn Sales Navigator is LinkedIn's premium prospecting tool. It turns the network into a B2B research engine with 50+ advanced search filters, lead and account recommendations, real-time alerts, InMail, and AI-powered account briefs for finding and reaching the right buyers.
Sales
Prospecting
Paid Only
Cognism
Cognism is a B2B sales intelligence platform known for GDPR-compliant European data and Diamond Data, mobile numbers verified by humans. It gives outbound teams verified emails, direct dials, and intent signals.
Sales
Data
Custom
Smartlead
Smartlead is a cold email platform built for deliverability and scale. It runs outreach across unlimited mailboxes with automatic rotation and warmup, pulls every reply into one master inbox, and is priced for agencies running many client campaigns at once.
Sales
Cold outreach
Paid Only
n8n
n8n is an open-source workflow automation platform. It connects 400+ apps in a visual, node-based builder with native AI agent nodes, and you can self-host it free or run managed cloud, billed per execution rather than per step.
Operations
Automation
Free Tier
Clay
Clay is a data enrichment and orchestration platform. It connects 150+ data providers in one spreadsheet-style workspace, so you can build custom enrichment and outbound workflows, run waterfalls across providers, and push clean records into your CRM.
Sales
Data
Free Tier
Productive.io
An all-in-one agency and professional-services management platform that unifies project management, resource planning, time tracking, budgeting, invoicing, and forecasting, so agencies and consultancies run projects, people, and finances, and their profitability, in one place.
Operations
Productivity
Paid Only
Trello
A visual project management tool that organizes work into boards, lists, and cards. Simple and flexible, it gives teams an at-a-glance view of who's doing what and where each task sits in a workflow.
Operations
Productivity
Free Tier
Asana
A work management platform that helps teams plan, organize, and track work from daily tasks to company goals. Now built for "human-agent teams," it pairs project management with AI teammates and no-code automation in one shared workspace.
Operations
Productivity
Free Tier
Surfer SEO
A content optimization and AI-visibility platform that analyzes top-ranking pages to give data-driven, on-page recommendations, helping teams write, audit, and optimize content to rank in Google and get cited across AI search engines.
Marketing
SEO
Paid Only
LowFruits
A keyword research and SERP analysis tool that finds low-competition, long-tail keywords by spotting "weak spots" in search results, pages from low-authority sites and forums you can realistically outrank. Built for bloggers and small sites.
Marketing
SEO
Free Tier
Screaming Frog
A desktop website crawler for technical SEO audits on Windows, macOS, and Linux. It crawls sites like a search bot to surface 300+ SEO issues, from broken links and redirects to duplicate content, metadata, and structured data.
Marketing
SEO
Free Tier
Ahrefs
An SEO and marketing platform built on one of the web's largest backlink and keyword databases, covering site audits, keyword and competitor research, rank tracking, content tools, and brand visibility across both search and AI answers.
Marketing
SEO
Free Tier
Semrush
A brand-visibility platform unifying SEO, AI search visibility, content, competitor research, and paid media. Used to research keywords, audit sites, track rankings across search and AI answers, and analyze competitors from one place.
Marketing
SEO
Free Tier
Apollo
An AI sales platform combining a 230M+ contact B2B database with prospecting, multichannel outreach, enrichment, a dialer, and deal execution, built to let revenue teams find, engage, and close buyers from one unified workflow
Sales
Data
Free Tier
NEURONwriter
A content optimization platform that uses NLP and SERP analysis to help you write content that ranks on Google and gets cited by AI answer engines, with competitor analysis, recommendations, and built-in AI drafting.
Marketing
SEO
Paid Only
Instantly
A cold outreach and lead-intelligence platform that connects unlimited email accounts, warms them up, and sends personalized sequences at scale, paired with a B2B lead database and AI agents to turn cold prospects into booked meetings.
Sales
Cold outreach
Paid Only
HubSpot
An AI-powered customer platform that unites marketing, sales, and customer service software around a single CRM, built to help go-to-market teams attract leads, close deals, and retain customers in one connected place.
Business
CRM
Free Tier
Veridion
Veridion is an AI-built global company database delivered by API. It turns the open web into structured, weekly-refreshed data on 134M+ businesses, so you can enrich messy records or search companies by what they actually do.
Business
Data
Custom
